Note Every assumption on this sheet is agreed with you before any build starts.
AI & automation transformation partner
We don't sell AI. We put a number on the work your people still do by hand. Then we automate it, and measure what changed.
Every project starts with a business problem, is priced against what the process costs you today, and ends with a result you can audit. Technology is the enabler, not the product.
Why organisations call us
Sector agnostic by design. The only qualification is whether a process carries enough measurable value.
- You know automation would help. You don't know where to start.
- The opportunities are visible. The capacity to deliver them isn't.
- Your technology team exists, and it is fully committed to the product roadmap.
- You are too small for a dedicated AI team, and too busy to wait for one.
IURA is capability you can deploy in weeks. Not a hire you make in quarters.
How we work
Baseline first. Build second. Measure always.
A typical single-process engagement. You decide go or no-go after the business case, with the numbers in front of you. Larger scopes are phased the same way.
Discovery and process assessment. We measure what the process costs today: people, hours, volumes, processing time, error rates.
Opportunities ranked by impact, feasibility, complexity, risk and return. Implementation cost, future operating cost, annual benefit, payback.
Design, develop, test and deploy into the systems you already run. Fixed price or milestones, agreed before we start.
Actual performance compared with the original baseline. Reported to you, in the same units.
Keep improving the solution and surface the next opportunities. This is where a project becomes a partnership.
Note Durations are typical for one process of moderate complexity. Phases 1 and 2 are the assessment; nothing is built until you have agreed the case.
The only number that matters
The difference is the only thing we sell. Not licences, not a platform, not a strategy deck.
Example figures, per year
Measured outcomes
Show, don't tell.
Every engagement is measured against its own baseline after go-live and reported to the client. The rows below are sample entries, shown so the ledger format can be judged.
| Process | Organisation | Baseline / yr | After / yr | Payback | Measured | Baseline and after, as bars |
|---|---|---|---|---|---|---|
| Invoice processing | Accountancy practice, 60 staff | £112,000 | £38,000 | 4.2 mo | Mar 2026 | |
| Client onboarding | Wealth manager, 120 staff | £86,000 | £41,000 | 6.1 mo | Jan 2026 | |
| Month-end reporting | Logistics group, 300 staff | £64,000 | £19,000 | 3.8 mo | May 2026 | |
| Inbox triage | Property manager, 45 staff | £58,000 | £22,000 | 5.5 mo | Apr 2026 | |
| Contract review | Law firm, 80 staff | £140,000 | £71,000 | 7.4 mo | Feb 2026 | |
| Data entry between systems | Manufacturer, 200 staff | £71,000 | £14,000 | 3.1 mo | Jun 2026 | |
| Total measured, 6 engagements | £531,000 | £205,000 | £326,000 annual benefit | |||
Note Hover any figure for how it was measured. Performance-linked commercial models are available where outcomes can be measured this reliably.
What we automate
Sector agnostic. Process specific.
Repetitive, document-heavy, high-volume, or anything that moves information between systems your people already use. Open an item for a typical example.
Finance and operations
Invoice processing
Capture, match to purchase order, code, route for approval, post to the ledger. Exceptions go to a person.
Purchase orders and approvals
Requests raised from the source system, approved by policy, chased automatically.
Expenses and reconciliations
Receipts read, matched and flagged. Bank and ledger reconciled nightly with a short exception list.
Documents
Intake and classification
Every inbound document sorted, named and routed on arrival, whatever the channel.
Data extraction
Structured fields pulled from PDFs, scans and forms into the system that needs them.
Contract review
First-pass review against your playbook, deviations summarised for the person who decides.
Sales and CRM
Lead qualification
Inbound enquiries enriched, scored against your criteria and routed to the right person.
CRM upkeep
Records updated from email, calls and calendars, so the pipeline reflects reality.
Quotes and proposals
Drafted from the deal record and your templates, ready for review rather than written from scratch.
Customer and employee communications
Inbox triage
Shared inboxes read, categorised and routed, with first replies drafted where policy allows.
First-line responses
Routine questions answered from your own knowledge base, escalated when they are not routine.
Onboarding sequences
Every step of a new client or new starter journey triggered, tracked and chased.
Reporting and management information
Management reports
The monthly pack assembled from source data, with commentary drafted for review.
Board packs
Consistent, on time, and traceable to the numbers they came from.
KPI refresh
Dashboards fed automatically so nobody rebuilds the same spreadsheet each week.
Compliance and control
Checks and verifications
Identity, sanctions and policy checks run consistently, with an audit trail by default.
Policy monitoring
Transactions and documents screened against the rules you already have written down.
Audit evidence
Collected continuously instead of assembled in a panic before the auditors arrive.
Research and knowledge
Market and competitor research
Sources monitored, summarised and delivered on a schedule, with the originals linked.
Internal knowledge base
Answers drawn from your documents and systems, kept current as they change.
Meeting notes and actions
Decisions and actions captured and pushed to the tools where the work happens.
Systems and decision support
Moving information between systems
The re-keying between ERP, CRM, finance and scheduling tools, removed.
Legacy bridging
Older systems connected to newer ones without replacing either.
AI-assisted analysis
Options prepared and trade-offs summarised for the person who makes the call.
The qualification isn't your industry or your size. It's whether the process carries enough measurable value.
How we compare
Big consultancy outcome. Boutique delivery model.
Consultancy understands the problem. Developers build the technology. We do both, and prove the economic value of doing it.
| Large consultancy | Automation agency | IURA | |
|---|---|---|---|
| Starts with | A strategy engagement | The tool they already sell | Your process, measured |
| Who you work with | Rotating teams, juniors after kick-off | Freelance builders | The founders, start to finish |
| Time to a business case | Months | Rarely produced | Two weeks |
| Builds it | Sometimes, through partners | Yes | Yes, into the systems you run |
| Measures the result | Rarely against a baseline | Rarely | Always, against the baseline |
| Smallest sensible project | Six figures | Small | One process |
| Technology | Own platforms and alliances | Their stack | Whatever fits you |
Founders
You'll work with the people on this page.
Small, senior, and responsible for the outcome. No handover to a delivery team after the kick-off call.
Leads every engagement from the baseline to the measured result, and stays on the account through optimisation.
Book a call with AlessandroOwns the build and the integration into the client's existing systems. Senior engineers only, on every project.
Book a callNotes to the business case
How every figure on this site is built. Conservative, transparent, agreed with the client.
- Current process cost is measured, not estimated. People, hours per week, loaded hourly cost and working weeks, with volumes, processing time and error rates recorded over the baseline period. people × hours/week × loaded rate × working weeks
- Cost after automation includes the human effort that remains, plus software, model usage and monitoring. It is never zero.
- Implementation is quoted fixed-price or by milestone once the baseline is complete. No build starts before the business case is agreed.
- Payback is implementation cost divided by monthly benefit. Year-one net benefit is annual benefit less implementation cost. payback = implementation ÷ (annual benefit ÷ 12)
- Assumptions are conservative and agreed with the client. Nothing is presented as a guaranteed saving, and subsequent years are subject to ongoing operating costs.
- Measurement after go-live uses the same units as the baseline and is reported to the client. Where outcomes can be measured reliably, performance-linked commercial terms are available.
Start with the number
How much are you spending by not fixing it?
A 30-minute discovery call, then a two-week baseline. You decide with the numbers in front of you.